23 September 2009

An Incredible New York Night!

I was fortunate to be invited to join Tim Armstrong, AOL & 40 fellow marketers to a private dinner/concert on a hidden rooftop above 30 Rock. Here is some footage from my iPhone:

22 September 2009

Intuit wins a record 3 OMMA Awards!

Last night at the annual Advertising Week conference in NY, Intuit was recognized as an industry leader during the Online Marketing and Media Association Awards, winning in three separate categories:

1. Rich Media: Single Execution – TurboTron
Of note, we beat out both Mercedes-Benz and Toyota which is an accomplishment compared to advertisers who are able to do some crazy amazing creatives particularly because the automotive category is not held to direct ROI and they are working with massive display budgets

2. Social: Best Use of Widget – SuperStatus
We beat two entertainment giant brands, Disney and HBO. Wow!

3. Best Financial Services Integrated Online Media Campaign – TurboTax
We had formidable opponents (with much larger media budgets) Visa and Nationwide

Also of note was Mint.com winning for Best Blog

See the full list of winners and examples

See the full list of nominees

19 September 2009

Seth Greenberg - Biography

Seth Greenberg, Vice President, Global Media & Digital Marketing, Intuit

Visual Resume
Blog http://www.sethgreenberg.com/
Email: seth@sethgreenberg.com
Twitter: @sethg


Seth is responsible for bringing a “One Intuit” strategic approach to the traditional, digital and emerging media marketplace to accelerate growth, improve efficiencies and increase innovation for impact across the company which includes TurboTax, QuickBooks, Quicken and Mint by taking a holistic view of how Intuit invests and executes a substantial multi-channel media spend.

Additionally, Seth leads the digital marketing team (i.e. TurboTax display, social, mobile, paid & organic search, affiliates, analytics), His team also focuses on uncovering "NBDs" (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out of home and social media. One of his team's most recent social efforts http://www.friendslikeyou.com/   collected over 90,000 customer reviews in just a few months and utilized what Greenberg coined "Friendcasting" to enable users to hyper-segment reviews for relevancy and share with their social networks.

In June 2011 Seth was named to Top 25 Digital Marketers and prior in Top 25 list of Internet Marketing Leaders and Innovators -   In August 2009 Seth was recipient of the Intuit Scott Cook Innovation Award. In August 2008 Seth was recipient of the Intuit CEO Leadership Award.

With over fifteen years experience in Internet Marketing and Sales positions, Seth has worked at start-ups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits.

Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.

Seth currently serves on the Proctor & Gamble Digital Advisory Board, AdAge Media Advisory Board, ComScore Cross-Media Advisory Board and formerly a Board of Director of Shop.org.

A native of Los Angeles Seth loves reading, movies and basketball and can usually be found with his wife and two young boys at Legoland, the Zoo and shepherding his sons between tennis lessons, soccer, and hoops games.