24 June 2009


I am very proud of my team and the colleagues and partners who worked REALLY hard and smarter than ever this year to bring several innovations to market. Business results and industry recognition is following the action. Here is some coverage:

ClickZ - How TurboTax is Making Reviews Relevant
WebProNews - How a big company does Social Marketing
iMedia 25 - Internet Marketing Leaders and Innovators
Seattle Post Intelligencer - Facebook Drives more Online Users than Google
BrandWeek - Intuit Program combines Reviews & Social Networking
Advertising Age - TurboTax wins in Social Media, Display & more!
ADWEEK - TurboTax first in AOL History to Morph AOL Logo (example)
Forbes - Best Overall Social Commerce Program: TurboTax
All Things Digital TurboTax first to stream Twitter/Google 900+ articles
MarketingSherpa - Case Study on how TurboTax increased Twitter followers
Video Interview - Social Can Drive Revenue

08 June 2009

Turning the tables on Marketers

I was on a panel today at the iMedia Brand Summit with marketers from Taco Bell, Kaiser Permanente, A&E Television and Black & Decker. While the panel was to share "Marketers Needs" to the audience (primarily made up of publishers and agencies), I thought the most interesting question from he audience was one that turned the tables..."Why do Marketers Make It Hard On Agencies and Publishers."

I think that while marketers demand "best in class", integrated campaigns and leading edge social media executions, many (or most) of us aren't ready from the client-side to deliver on our half of the proposition. Easy to say "bring it on", but many marketers are stuck in their ways and aren't evolving as fast as they'd like.