TurboTax Digital Campaign Highlights
|Chris Berman on the JumboTron Click on "Full Experience"
The Weather Girl aka "100% Chance of Raining Refunds"
First ever AOL Logo Integration
The Tax Rap hosted by Vanilla Ice
The Tax Laugh hosted by Jay Mohr
NBC Custom Spots driving to our Social Campaigns
SuperStatus Contest - Grand scale social media contest/"experiment"
First ever Twitter/Google feed syndicated ad
Ping Pong & Taxes Made Easy
TurboTax Social Media Highlight Reel
NBC Custom Prime Time TV Spots driving to Online
TurboTron (Superbowl) & (March Madness)- click "Full Experience"
FreeLoader Nation ft. Tay Zonday (over 1M video views)
An Incredible New York Night!
|I was fortunate to be invited to join Tim Armstrong, AOL & 40 fellow marketers to a private dinner/concert on a hidden rooftop above 30 Rock. Here is some footage from my iPhone:
Intuit wins a record 3 OMMA Awards!
|Last night at the annual Advertising Week conference in NY, Intuit was recognized as an industry leader during the Online Marketing and Media Association Awards, winning in three separate categories:
1. Rich Media: Single Execution – TurboTron
Of note, we beat out both Mercedes-Benz and Toyota which is an accomplishment compared to advertisers who are able to do some crazy amazing creatives particularly because the automotive category is not held to direct ROI and they are working with massive display budgets
2. Social: Best Use of Widget – SuperStatus
We beat two entertainment giant brands, Disney and HBO. Wow!
3. Best Financial Services Integrated Online Media Campaign – TurboTax
We had formidable opponents (with much larger media budgets) Visa and Nationwide
Also of note was Mint.com winning for Best Blog
See the full list of winners and examples
See the full list of nominees
Bio
|Seth Greenberg Bio
Blog www.SethGreenberg.com
Email: seth@sethgreenberg.com
Twitter: @sethg
Seth Greenberg, Director National Media & Digital Marketing, Intuit
Seth is responsible for Offline and Online Media Buying and Optimization, taking a holistic view of how Intuit invests and executes one of the largest multi-channel media spends including the interaction with earned/social media campaigns. One of his team's most recent efforts FriendsLikeYou.com utilizes what Greenberg coined "Friendcasting" to enable existing customers to share their reviews with friends and people like them across social networks.
Seth is also responsible for uncovering "NBDs" (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out of home and social media to accelerate innovation and revenue growth.
Responsible for leading digital marketing and strategy for Intuit's consumer division - TurboTax, Quicken and Mint. His team focuses on customer acquisition by incorporating traditional online advertising channels – including display banner advertising, SEO, PPC and Affiliate networks – with new and innovative channels and tactics such as social media, Web 2.0 and guerrilla marketing.
Named to Top 25 list of Internet Marketing Leaders and Innovators - http://25.sethgreenberg.com
Previous noteworthy social campaigns include working with pro skateboarder Billy Marks to push the envelope of how overt can a brand’s message be on YouTube and hired Vanilla Ice to host TheTaxRap.com, one of YouTube’s first and most successful contests. Last year he hired actor/comic Jay Mohr to host Tax Laugh.
August 2009 Seth was recipient of Intuit's Scott Cook Innovation Award.
August 2008 Seth was recipient of the Intuit CEO Leadership Award presented at the Leadership Conference for Director's and above.
With over ten years experience in Internet Marketing and Sales positions, Seth has worked at start-ups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits. Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.
Seth currently serves on the Proctor & Gamble Digital Advisory board and customer advisory boards of DoubleClick and Commission Junction and formerly a Board of Director of Shop.org.
A native of Los Angeles Seth loves reading, movies and basketball and can usually be found with his wife and two young boys at Legoland, the Zoo and shepherding is sons between tennis lessons, soccer, and hoops games.
Video of the week: "Is Social Media A Fad?" And the answer is...
Labels: videos |Thanks to David Kirven for sharing this with me: